Hoa Phat introduces new brandname identity

01/11/2017 17:49

Hoa Phat Group on November 1st 2017 officially introduced its new brandname identity. Its new logo with a more strong, modern and dynamic image to follow the group’s philosophy “harmony for development”. The new brandname identity was made with an aim to further complete Hoa Phat’s image, prestige and at the same time to match its scale and stature in the future.

Through 25 years of development, Hoa Phat Group has affirmed its leading brand in many fields such as construction steel, steel pipes and furniture, thanks to careful development strategy, constantly expanding production scale, improving products' quality and put consumers' interest on the top.

The new logo is a combination of the old logo's basic lines and modernity, forming a whole that inherits core values and showing development.

Logo slogan

 

 

Old logo and slogan    

logo moi

 

New logo and slogan

 

The three crossed triangles at an earlier point were refactored into a directional arrow to show a consensus forward, continuing to pursue the group's quality target. Underneath the three arrows is the stylized image of hands together to build a solid foundation for the past 25 years.

The group's slogan (business philosophy) was also raised to new heights: Harmony with development. The word "AND" in the old slogan was changed to "TOGETHER" in order to enhance relationship between Hoa Phat and its partners, agents and community to support each other for further growth.

Mr. Tran Tuan Duong, general director of Hoa Phat Group said “the spirit has been formed since our establishment. Many partners and agents have strongly grown when co-operating with Hoa Phat. Some even have co-operated with Hoa Phat for 25 years”.

It is expected that the time for the change from the old logo to new one would be in 6 months since November 2017. In the transition time, there would have both old and new logos on Hoa Phat’s products, label and packages.

The decision to change the brandname identity aimed to further complete Hoa Phat’s image, brandname prestige and at the same time to match its scale and stature in the future, actively contributing to the country’s socio-economic development.

The project to restructure Hoa Phat’s brandname was implemented by Dentsu Viet Nam under the world leading Advertisement and Communication Dentsu Group.

HPG

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