Hoa Phat Furniture launches the stainless steel pipe furniture

In the mid October, the stainless steel pipe table and chair of Hoa Phat were launched on the nationwide market. These are the new material products of Hoa Phat Furniture which are produced in the synchro production line in the new workshop – established in the Mid-2008: Stainless steel production workshop.

For a long time, stainless steel is the material which is produced the furniture and interior decoration popularly on the market, with the harsh weather resistance and suitable with Vietnamese weather condition. Therefore, a lot of manufacturers produce this kind of product, including the small plants who manufacture the cheap and low quality products. For this reason, this product is made “popular”. Acquiring the market’s characteristics, Hoa Phat Furniture oriented to manufacture the stainless steel products with many outstanding features.

To ensure the quality, Hoa Phat’s stainless steel products are applied the production processing and supervision as similarly as the export products. Therefore, the product ensures the strong composition, even glossy and shining surface. Especially, the accessories of the product, such as rivet, plastic nuts, etc are also the specific ones for the stainless steel product.

Firstly, Hoa Phat Furniture Company launches on the market some table and chair models for households and dining tables for canteens, industrial parks. The chairs which are made from the stainless steel, PVC covering seat cushion are mostly used the new PVC samples with new colour innovation. The tables for the canteens are equipped the supporting bars to hang the chairs when not in use, enhancing the product’s convenience. This kind of table is favourably used in the Factories of Thang Long, Noi Bai Industrial Parks, etc.

Similar to the launching campaign of the NewTrend Deluxe wooden product, the preparation for the new product launching campaign in its agencies is implemented methodically by Marketing & Sales Department: from product quality control in the Factory to product knowledge training for the marketing staffs to introduce to the agencies.

On the distribution channel, the agencies are chosen by some criteria: convenient locations, space to introduce and display the products; the well consumed market; the agencies have strength of family products and enthusiasm with new products sales development as well as good compliance to company’s policy and program.

Right after launching, the products are warmly welcomed by the customers and highly appreciated on the quality in comparison with other products in the market regarding the design and product composition.

On schedule, at the end of the phase 1, the Company will collect the market information to give the new product line meeting the customers’ demands. On expectation, up to the end year, the Company will design and produce the deluxe household products, including clothes-hanger, shelf made from the stainless steel pipe in combination with solid wood, plastic or other materials.

Ngoc Thuy