Hoa Phat Furniture enters the year - end sale season

As the routine, the furniture market enters the busiest days of the year from the end of 3rd quarter . With the position of the company providing the different kinds of products, when many projects for the new school year finish, at which time Hoa Phat Furniture urgently prepares for the year-end orders.

In the fluctuant market  situation like 2008, the biggest difficulty is forecasting the market trend to have suitable preparations. However, with many years of experience, as well as current production capacity, Hoa Phat Furniture is still able to be active during the fluctuation of the market.

The Factories in the furniture manufacturing complex in the North and the South have checked, added human resources, together with training to improve the workers’ skills. Over the past time, all the Factories have completed the periodical machine and equipment maintenances, especially the maintenance of 2 plating lines and 3 painting lines  in Nhu Quynh IP. The machines are supplemented in some factories, enhancing the production capacity such as machines from Italy, Germany are equipped for Wooden Panel Furniture Factory. In Ho Chi Minh City, besides strengthening production system, the good implementation of ISO process is also the main task. With the successful production of PU Deluxe wooden tables and cabinets, PU painted wood Factory in Cat Lai IP not only meets the demands of Southern market but also receives the orders of the Central Sales deparment, reducing load for the Factory in the North. To enhance the reserve capacity for the peak period, the Company supplements the warehouse areas in Tan Quang IP and Pho Noi A IP. At the same time, the sale departments are closely controlling goods preservation from packing, packaging, stock keeping at the Factory, transportation, general warehouse and stock keeping at the shops to reduce maximum broken goods in the transportation process. In Da Nang, the Branch has been implementing   supplementary warehouse project to enhance reservation capacity.

The sale promotion programs have urgently been implemented by the sale departments in the 3 regions. In the end of September, the launching campaign of the new wooden panels products with NewTrend brand name have been implemented in many agencies, besides enhancing to introduce the new products in the shops. Together with checking and improving the agency system’s quality, the Company is implementing the methods to improve services, meet the maximum demands of customers about model, quality, goods delivery progress and solving the after – sales sevice. “To enhance the quality of the after - sales service, we increase the human resources for the warranty teams to quickly solve the customers’ demands”, told Ms. Nguyen Thi Thuan – the Manager of Northern sales department .

In the South, due to the specific characteristic of the large market, besides stablizing production, preparing goods resource, developing the new products, etc, the first tasks of Ho Chi Minh City Branch are strengthening the trademark, enhancing competitive capacity.

The busiest time of the year has come and Hoa Phat Furniture always believes in reaching and exceeding the above – plan target with its careful preparation.

Ngọc Thủy